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SPCA Tampa Bay Turns 75, Changes Identity

Pets | Dogs | Cats | SPCA

The new brand identity for the SPCA Tampa Bay includes a new logo, website, and brand position called “spreading humanimality” that agency officials say illustrate the organization’s true personality and spirit. Humanimality is based on the premise that the bond between humans and animals brings a joy like no other.

LARGO – SPCA Tampa Bay has created a new brand identity to more powerfully illustrate its passion for the welfare of animals in Pinellas County.

The organization’s true personality and spirit is illustrated by a new logo, website and brand position it calls “spreading humanimality.” The new logo and concept were unveiled Friday (June 19).

“This year we are celebrating 75 years of service to Pinellas County, and we have more passion and dedication to our mission than ever,” said Martha Boden, CEO of SPCA Tampa Bay. “Having a cohesive brand that better represents the unique role we play in the community will help us succeed in the next 75 years.”

SPCA Tampa Bay’s new logo reflects its personality, values and tone of voice. The graphic portion of the logo symbolizes SPCA Tampa Bay’s dedication to protecting and providing humane care to all animals while the smile-like appearance of the animal mouth expresses a playful and happy character that celebrates the joys of pet companionship. Additionally, SPCA Tampa Bay unveiled Spread the Humanimality™, a brand position based on the premise that the bond between humans and animals brings a joy like no other. As community advocates for the humane treatment of all animals, the SPCA says it works to bring this joy to people and pets throughout Tampa Bay.

Along with the refreshed logo and new tagline, SPCA Tampa Bay has launched a new website with this new brand identity, bringing the idea of “spreading humanaimality” to life. Its fully responsive design creates a more efficient and user-friendly connection to the organization’s programs and services.

“This new brand was the result of a lot of passion, thought and collaboration, and we are excited to share it with the community,” said Boden. “While we may have a refreshed look, our commitment to providing quality care to all animals remains the same.”

SPCA Tampa Bay accepts all pets surrendered by their owners and sick or injured stray animals. More than 7,500 animals are admitted each year. Owners are required to make an appointment but no fee is charged for admission, though donations are strongly encouraged.

The organization’s mission is to improve the community by promoting humane care, preventing animal cruelty and reducing pet overpopulation. Community services include animal cruelty investigation, accessible wellness care, lost/found pet assistance, animal admission and ambulance transport for sick/injured strays. SPCA programs include pet adoption, free pet behavior help, Sniff University training for dogs and cats, children’s summer camps and more.

Founded in 1940, SPCA Tampa Bay is a nonprofit organization located on 10 acres in Largo at 9099 130th Ave. N. It is working on opening a full-service veterinary hospital in St. Petersburg in 2016. For information, see

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